CAMPAIGNS: A fresh image for an old toy - Product Launch

Bandai is the Japanese company that brought Power Rangers and the Tamagotchi virtual pet to the UK. At the end of last year, the company launched the Yomega X-Brain yo-yo in Japan. This proved highly popular as the yo-yo’s unique clutch-mechanism technology makes tricks easy to perform. In August, Bandai UK approached its retained agency, The Wright Partnership, to launch the product to the British market.