Norwegian sports clothing firm Helly Hansen has appointed SCR
Relaciones Publicas to handle a five figure consumer PR account, after a
four way pitch (PR Week, 30 October). Helly Hansen, which makes clothes
for snowboarding, yachting and mountaineering, has just opened its first
company in Spain.
’We will be raising awareness of the brand,’ said SCR managing director
Sheena Campbell-Royle.