BORDER LINES: LONDON - Seagate Software hires dPa
Seagate Software, a US-based information management software firm,
has appointed dPa Corporate Communications to handle its PR across
Northern Europe. The pounds 100,000 fee account was won after a four-way
pitch and was previously handled by Firefly Communications which didn’t
repitch. The agency’s role is to position Seagate’s brand and to raise
awareness of its information management products.