Olivetti Computers Worldwide has appointed Keene Communications to
handle trade and consumer PR across the UK.
Keene was awarded the account, which carries annual fees of at least
pounds 80,000, following a three-way pitch.
Incumbent Manning Selvage and Lee did not pitch, and will continue to
handle corporate PR for Olivetti.
Keene will handle PR for the Italian company’s range of business and
consumer PCs, notebooks and servers.
The agency will target the IT press, including computer distribution
industry titles as well as the national press. Keene also has plans to
run a series of briefing programmes with key journalists in the PC
press.
Olivetti Computers Worldwide UK marketing manager Ian Davidson said: ’A
series of new contracts in the pipeline coupled with a number of planned
product launches necessitates a strong public relations campaign.’
Products set to be launched include notebooks, desktop PCs and
servers.
Olivetti Computers Worldwide is one of the biggest companies
manufacturing PCs in Europe alongside rival Fujitsu Computers. It
supplies computers to the European Commission on a rolling contract.
Compaq Computers and Hewlett-Packard are among the key suppliers of PCs
in the UK.
