Financial Dynamics has won a four-way pitch to raise the corporate
profile of French media and entertainment group Pathe.
For six-figure fees the agency, Pathe’s first, will promote the group in
the worldwide financial community, in particular among business
journalists and analysts. Pathe’s decision to appoint an external agency
comes as it seeks to raise its profile outside France.
Pathe is the second-largest shareholder in satellite broadcaster BSkyB,
with a 17 per cent stake. It also owns a 20 per cent share in French
satellite channel Canal Satellite and has a majority share in French
newspaper Liberation.
Pathe was spun off from its parent company, French textiles and media
conglomerate Chargeurs, two years ago.
The group’s interests also encompass film production and distribution
companies in the UK and France, a cinema management operation in France
and a film rights library.
Pathe this week launched a bond issue against its BSkyB shares to fund
its expansion into cinema management in Europe.
Financial Dynamics chief executive officer, Nick Miles, said: ’We’re
putting a very senior team onto this account, which is what you need to
do to give a proper service to French corporates.’
