STOP PRESS: Affinity takes First Quench PR forward
First Quench, formed after the recent merger of Victoria Wine and Thresher off-licenses, has retained Affinity Consulting to handle its corporate and consumer PR (PR Week, 23 October). Affinity already handled PR for Victoria Wine, while Thresher only used agencies on a project basis. There was no competitive pitch for the contract which was awarded last week.
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