STOP PRESS: Affinity takes First Quench PR forward
First Quench, formed after the recent merger of Victoria Wine and
Thresher off-licenses, has retained Affinity Consulting to handle its
corporate and consumer PR (PR Week, 23 October). Affinity already
handled PR for Victoria Wine, while Thresher only used agencies on a
project basis. There was no competitive pitch for the contract which was
awarded last week.