The best-laid PR plans - along with several aliens - recently crash
landed in Milton Keynes.
Spec Communications let extra-terrestrials loose in the town as a
publicity stunt to promote client BT Cable Services’ new Sci-Fi Channel.
After making the said aliens mysteriously appear and disappear around
Milton Keynes for a fortnight, Spec planned a photo-shoot of the ETs and
the famous concrete cows with BT Cable Services PR manager David
However, so bemused were passing motorists to see Independence Day come
to Buckinghamshire that two of them crashed into each other.
Spec account director Andrew Durkin, who says it was just a minor
accident with no injuries, tells me ruefully: ‘It just goes to show you
really can’t plan for every eventuality - especially when you’re dealing