PARIS: Shandwick studies temps in Europe
US firm Kelly Employment Services has employed Shandwick France to
coordinate a European positioning study in 13 west European countries.
Kelly, one of the largest temporary staffing agencies in Europe, wishes
to compare the perception of temps in different markets. Gail Lavielle,
managing director of Shandwick France, said the study will analyse how
perceptions are affected by differing market structures, legislation and
media. A communications strategy will be formulated on the basis of the
study due for completion in September.
DUBLIN: Insurance body banks on Heneghan
Heneghan PR will manage a media relations campaign for the Irish Brokers
Association - the regulatory organisation for almost half Ireland’s
insurance brokers. The IBA recently came under the spotlight following
the collapse of one of Dublin’s leading brokerage firms Taylor Asset
Management. This has made regulation a major issue in Ireland.
NAARDEN: Forman Grayling launches Gonal-F
Forman Grayling has been hired by pharmaceutical company Serono Benelux
to provide strategic planning and advice in the introductory phase of a
new infertility treatment, Gonal-F. The firm will run medical and public
information campaigns to launch the product in Belgium and the
Netherlands. The product has been approved by the European Medical
Association and is awaiting approval from individual countries.
MADRID: Ketchum Spain wins Wang deal
IT group Wang has hired Ketchum Spain/SEIS to carry out a PR drive to
promote its imaging software. The communications programme will include
media relations, counselling on marketing and help with customer
DUSSELDORF: Capital ideas for Berlin
The German government is ploughing more than DM1.5 million (pounds
650,000) into an exhibition to promote Berlin as the new capital of
Europe. Trimedia’s Dusseldorf office, which was appointed to handle PR
for the German government’s relocation from Bonn to Berlin (PR Week, 9
June), is responsible for organising the exhibition. It will be opened
next month by President Herzog in Paris and will move to London in
DUBLIN: Edelman enters PR ring with Spar
Edelman Ireland has won a PR account with Spar, the world’s largest
chain of supermarkets. Edelman managing director John Mahony said the
agency would develop a stronger corporate awareness of Spar, and run a
consumer campaign to promote Spar’s stores in Ireland.
THE HAGUE: Impressing with impressionists
Winkelman en Van Hessen has played a key role in the staging of the
Manet/Monet exhibition currently showing at the Hague’s Gemeente Museum.
As well as PR, the agency’s brief covers sponsorship deals, transport
and insurance organisation, and the design of an exhibition catalogue.
The exhibition runs until 27 October and has so far received 70,000
BERLIN: Shandwick hits pounds 3 million
Shandwick reported fee income of close to pounds 3million for Germany
last year, not pounds 300,000 as reported in PR Europe 23 August.