PARIS: Shandwick studies temps in Europe

PARIS: Shandwick studies temps in Europe

US firm Kelly Employment Services has employed Shandwick France to

coordinate a European positioning study in 13 west European countries.

Kelly, one of the largest temporary staffing agencies in Europe, wishes

to compare the perception of temps in different markets. Gail Lavielle,

managing director of Shandwick France, said the study will analyse how

perceptions are affected by differing market structures, legislation and

media. A communications strategy will be formulated on the basis of the

study due for completion in September.

DUBLIN: Insurance body banks on Heneghan

Heneghan PR will manage a media relations campaign for the Irish Brokers

Association - the regulatory organisation for almost half Ireland’s

insurance brokers. The IBA recently came under the spotlight following

the collapse of one of Dublin’s leading brokerage firms Taylor Asset

Management. This has made regulation a major issue in Ireland.

NAARDEN: Forman Grayling launches Gonal-F

Forman Grayling has been hired by pharmaceutical company Serono Benelux

to provide strategic planning and advice in the introductory phase of a

new infertility treatment, Gonal-F. The firm will run medical and public

information campaigns to launch the product in Belgium and the

Netherlands. The product has been approved by the European Medical

Association and is awaiting approval from individual countries.

MADRID: Ketchum Spain wins Wang deal

IT group Wang has hired Ketchum Spain/SEIS to carry out a PR drive to

promote its imaging software. The communications programme will include

media relations, counselling on marketing and help with customer


DUSSELDORF: Capital ideas for Berlin

The German government is ploughing more than DM1.5 million (pounds

650,000) into an exhibition to promote Berlin as the new capital of

Europe. Trimedia’s Dusseldorf office, which was appointed to handle PR

for the German government’s relocation from Bonn to Berlin (PR Week, 9

June), is responsible for organising the exhibition. It will be opened

next month by President Herzog in Paris and will move to London in


DUBLIN: Edelman enters PR ring with Spar

Edelman Ireland has won a PR account with Spar, the world’s largest

chain of supermarkets. Edelman managing director John Mahony said the

agency would develop a stronger corporate awareness of Spar, and run a

consumer campaign to promote Spar’s stores in Ireland.

THE HAGUE: Impressing with impressionists

Winkelman en Van Hessen has played a key role in the staging of the

Manet/Monet exhibition currently showing at the Hague’s Gemeente Museum.

As well as PR, the agency’s brief covers sponsorship deals, transport

and insurance organisation, and the design of an exhibition catalogue.

The exhibition runs until 27 October and has so far received 70,000


BERLIN: Shandwick hits pounds 3 million

Shandwick reported fee income of close to pounds 3million for Germany

last year, not pounds 300,000 as reported in PR Europe 23 August.

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