Ruth Hasnip, 27, has pipped over 500 applicants to the newly created
post of director of public affairs at the Barbican Centre arts complex.
She joins the Barbican at the end of this month from CDL Hotels
International, where she is corporate marketing communications manager.
Hasnip’s is one of two key appointments announced by new managing
director John Tusa - the other is commercial director Mark Taylor.
As head of the marketing, press, PR and box office services, she will
lead a team of around 40 staff.
Hasnip said that she wants to change the perception of the Barbican and
will begin by identifying current problems.
The pounds 161 million Barbican centre has, for many years, been
hampered by its grey and inhospitable image. John Tusa, who joined the
Barbican last year from the World Service, aims to persuade audiences
that the Barbican is an enjoyable place to visit and has ear-marked
pounds 6 million to spend on improvements over the next three years. He
has appointed Ruth Hasnip as director of public affairs to ensure that
audience care becomes a chief priority of the complex.
Hasnip will focus her campaign on the benefits of the centre and on
increasing customer satisfaction. The centre has a 15-strong in-house
press and public relations team but Hasnip said she may use external
agencies in the near future if necessary.