DIARY: Hasnip appointed Barbican head of public affairs

Ruth Hasnip, 27, has pipped over 500 applicants to the newly created post of director of public affairs at the Barbican Centre arts complex.

Ruth Hasnip, 27, has pipped over 500 applicants to the newly created

post of director of public affairs at the Barbican Centre arts complex.



She joins the Barbican at the end of this month from CDL Hotels

International, where she is corporate marketing communications manager.

Hasnip’s is one of two key appointments announced by new managing

director John Tusa - the other is commercial director Mark Taylor.



As head of the marketing, press, PR and box office services, she will

lead a team of around 40 staff.



Hasnip said that she wants to change the perception of the Barbican and

will begin by identifying current problems.



The pounds 161 million Barbican centre has, for many years, been

hampered by its grey and inhospitable image. John Tusa, who joined the

Barbican last year from the World Service, aims to persuade audiences

that the Barbican is an enjoyable place to visit and has ear-marked

pounds 6 million to spend on improvements over the next three years. He

has appointed Ruth Hasnip as director of public affairs to ensure that

audience care becomes a chief priority of the complex.



Hasnip will focus her campaign on the benefits of the centre and on

increasing customer satisfaction. The centre has a 15-strong in-house

press and public relations team but Hasnip said she may use external

agencies in the near future if necessary.



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