Ketchum Public Relations and Ogilvy Adams and Rinehart are competing to
be the retained European network of computing giant IBM’s new computer
software business Tivoli.
Texas-based Tivoli, which was bought by IBM for almost pounds 500
million in January and has an annual turnover of around pounds 1
billion, is thought to be considering the two agencies as part of a
review of its European public relations strategy. The appointment is
likely to run from next January.
Both agencies are currently linked to Tivoli. Ogilvy Adams and Rinehart
manages IBM’s European PR network including its two UK agencies: Charles
Barker and A Plus. The latter is also currently working on Tivoli
Ketchum, whose US office is working on a corporate repositioning
campaign for Tivoli, will be supporting a London-based global product
launch for the company next month.
The product launch, which is believed to be worth more than pounds
60,000 in fees to Ketchum in London, is one of Tivoli’s first major
pushes into Europe.
The choice of agency is likely to be affected by how independent Tivoli
will remain of its parent and its marketing strategy.
Lyle Closs, an associate director of Ogilvy Adams and Rinehart,
confirmed that the agency had been talking to Tivoli about ‘public
relations possibilities’, but said the process had not got as far as
Tivoli spokesman Lewis Troke declined to confirm that the company was
seeking a European public relations agency, and reiterated that Tivoli’s
current European and American PR arrangements are with Ketchum, Ogilvy
Adams and Rinehart and A Plus.