DIARY: Software group Tivoli reviews European PR

Ketchum Public Relations and Ogilvy Adams and Rinehart are competing to be the retained European network of computing giant IBM’s new computer software business Tivoli.

Ketchum Public Relations and Ogilvy Adams and Rinehart are competing to

be the retained European network of computing giant IBM’s new computer

software business Tivoli.



Texas-based Tivoli, which was bought by IBM for almost pounds 500

million in January and has an annual turnover of around pounds 1

billion, is thought to be considering the two agencies as part of a

review of its European public relations strategy. The appointment is

likely to run from next January.



Both agencies are currently linked to Tivoli. Ogilvy Adams and Rinehart

manages IBM’s European PR network including its two UK agencies: Charles

Barker and A Plus. The latter is also currently working on Tivoli

projects.



Ketchum, whose US office is working on a corporate repositioning

campaign for Tivoli, will be supporting a London-based global product

launch for the company next month.



The product launch, which is believed to be worth more than pounds

60,000 in fees to Ketchum in London, is one of Tivoli’s first major

pushes into Europe.



The choice of agency is likely to be affected by how independent Tivoli

will remain of its parent and its marketing strategy.



Lyle Closs, an associate director of Ogilvy Adams and Rinehart,

confirmed that the agency had been talking to Tivoli about ‘public

relations possibilities’, but said the process had not got as far as

submitting proposals.



Tivoli spokesman Lewis Troke declined to confirm that the company was

seeking a European public relations agency, and reiterated that Tivoli’s

current European and American PR arrangements are with Ketchum, Ogilvy

Adams and Rinehart and A Plus.



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