This year’s PRCA Outstanding Consultancy Practice Awards attracted a
record 113 entries but produced fewer winners. Only 11 companies were
successful - 14 less than last year.
PRCA director Chris McDowall said it did not reflect a fall in standards
but the belief that too many awards reduced individual value. He said:
‘Companies now know they’ve done really well if they win.’
Five winners revealed their case histories to the audience. Sue Ryan, a
director of GCI Group, said selectively leaking information to the press
had ensured the success of her RBS Advanta Visa Card campaign.
The audience saw case history presentations from four other winners:
CTN, (B-M/ITN) on its business TV project for British Airways;
Countrywide Communications, for a crisis simulation project for ICI
Polyurethanes; Edelman, for the launch of Johnson Wax’s RAID and
Kartupelis Associates for the launch of Moddus.