Energy giant British Petroleum has handed Grayling the task of handling
PR for the launch of BP Gas, its new gas marketing company.
Two other agencies pitched for the business which is estimated to be
worth around pounds 70,000 in fees.
BP Gas was formed following the de-merger of Alliance Gas, the former
joint venture company between BP, Statoil and Norsk Hydro.
Officially launched on 1 August, the new company will market gas to
industrial, commercial, power generation and wholesale customers in the
Grayling will position BP Gas in the industrial and commercial sectors,
raising public awareness through a media relations campaign, primarily
through the trade technical press.
The agency, which also handles PR for Mobil Oil, will organise events,
conferences and sponsorship.
Colum Doyle, manager of public affairs at BP Gas said Grayling was
appointed because of its track record in business to business PR and
expertise in the energy sector. He said: ‘There is a synergy between the
corporate culture of BP and the way Grayling work. BP already has a
large in-house PR operation and Grayling understand how to gel with
Grayling director Amanda Riddle said: ‘We are taking every opportunity
to raise awareness of the company, which includes organising major
events. This week we managed the Energy Information Centre event, an
organisation to which the major energy managers belong.’