DIARY: Grayling appointed to launch BP Gas onto the UK market

Energy giant British Petroleum has handed Grayling the task of handling PR for the launch of BP Gas, its new gas marketing company.

Energy giant British Petroleum has handed Grayling the task of handling

PR for the launch of BP Gas, its new gas marketing company.



Two other agencies pitched for the business which is estimated to be

worth around pounds 70,000 in fees.



BP Gas was formed following the de-merger of Alliance Gas, the former

joint venture company between BP, Statoil and Norsk Hydro.



Officially launched on 1 August, the new company will market gas to

industrial, commercial, power generation and wholesale customers in the

UK.



Grayling will position BP Gas in the industrial and commercial sectors,

raising public awareness through a media relations campaign, primarily

through the trade technical press.



The agency, which also handles PR for Mobil Oil, will organise events,

conferences and sponsorship.



Colum Doyle, manager of public affairs at BP Gas said Grayling was

appointed because of its track record in business to business PR and

expertise in the energy sector. He said: ‘There is a synergy between the

corporate culture of BP and the way Grayling work. BP already has a

large in-house PR operation and Grayling understand how to gel with

that.’



Grayling director Amanda Riddle said: ‘We are taking every opportunity

to raise awareness of the company, which includes organising major

events. This week we managed the Energy Information Centre event, an

organisation to which the major energy managers belong.’



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