Harvey Nichols Restaurants Ltd, the restaurant arm of the Knightsbridge
department store, has hired a PR agency for the first time.
The company has appointed Peretti Communications to launch and promote
its new Oxo Tower Restaurant, Bar and Brasserie.
This is the first time the restaurant division has hired a
communications agency to handle its expanding business, which includes
The Fifth Floor Restaurant, Bar and Cafe; and Foundation, both based in
the Knightsbridge store.
Competition was tough for the famous art deco Oxo Tower situated on the
south bank of the river Thames. Conran restaurants expressed their
interest late last year but backed out after rumours that Harvey Nichols
was paying pounds 28 per sq ft rent.
Peretti, which also handles PR for the Champagne Information Bureau,
will lead a media relations campaign targeting the food and restaurant
press along with diary and lifestyle columns.