DIARY: Peretti in Harvey Nichols PR first

Harvey Nichols Restaurants Ltd, the restaurant arm of the Knightsbridge department store, has hired a PR agency for the first time.

Harvey Nichols Restaurants Ltd, the restaurant arm of the Knightsbridge

department store, has hired a PR agency for the first time.



The company has appointed Peretti Communications to launch and promote

its new Oxo Tower Restaurant, Bar and Brasserie.



This is the first time the restaurant division has hired a

communications agency to handle its expanding business, which includes

The Fifth Floor Restaurant, Bar and Cafe; and Foundation, both based in

the Knightsbridge store.



Competition was tough for the famous art deco Oxo Tower situated on the

south bank of the river Thames. Conran restaurants expressed their

interest late last year but backed out after rumours that Harvey Nichols

was paying pounds 28 per sq ft rent.



Peretti, which also handles PR for the Champagne Information Bureau,

will lead a media relations campaign targeting the food and restaurant

press along with diary and lifestyle columns.



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