Television pollster Peter Kellner is the latest ‘star signing’ for
Political Context, the start-up public affairs agency headed by outgoing
BBC head of worldwide corporate affairs Leighton Andrews (PR Week, 26
Kellner, who advises BBC2’s Newsnight as well as writing political
commentary for the Observer, joins the agency as a non-executive
His role will be to advise clients on which market research companies to
use, how to draw up a questionnaire and how to analyse both qualitative
and quantitative data.
‘I know how to get the best value from this kind of research,’ said
Kellner, who is currently working on plans for the BBC’s general
election exit poll as well as advising the TUC on its polling operation.
Kellner rejected the suggestion that there could be a conflict between
his work for Political Context and his existing commitments. ‘I’m not
doing advocacy or representational work where there could be a conflict
of interest with my role as an impartial commentator,’ he said.
Kellner joins Andrews and Catherine Ashton as directors of the new firm
which Andrews describes as a strategic political consultancy. Andrews
said he hopes to announce more names soon.