DIARY: Pharmacia & Upjohn engages Banta

Pharmaceutical giant Pharmacia and Upjohn has appointed Ken Banta to the new position of vice president, corporate affairs and public policy.

Pharmaceutical giant Pharmacia and Upjohn has appointed Ken Banta to the

new position of vice president, corporate affairs and public policy.



The role has been created following the merger in November 1995 between

Swedish company Pharmacia and US firm Upjohn. The deal will mean the

loss of 4,100 jobs - or 12 per cent of the combined workforce - by early

1997.



Banta will be based at the company’s new global headquarters in Windsor.



He will be in charge of co-ordinating the corporate positioning of the

company, designing a corporate strategy and making policy decisions.



He will also oversee ongoing routine communications at corporate level.

The Swedish and US-based heads of corporate communications will report

to him.



Banta said corporate communications will be a core area for the newly-

merged company: ‘Pharmacia and Upjohn will be a pace setter in the

healthcare sector. Communications and public policy issues are going to

be central.’



Banta’s CV includes a stint with Time magazine and a job as senior

counsellor and board director at Burson-Marsteller.



For the past year he has been writing a biography of Lord Forte and a

profile of the Heinz company and its brands.



Pharmacia and Upjohn is among the top ten pharmaceutical companies in

the world. Earlier this year it won approval to sell Xalatan, its new

drug for glaucoma.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in