DIARY: CMC may review PR in the wake of bad press

Mortgage-lender City Mortgage Corporation could be about to review its PR account following bad publicity in the national press.

Mortgage-lender City Mortgage Corporation could be about to review its

PR account following bad publicity in the national press.



The company, which has been represented by Financial Dynamics since its

launch a year ago, is known to have approached at least one high profile

PR firm specialising in financial services.



Newly appointed executive co-ordinator at CMC, Malcolm Edis said he was

looking for PR representation to ‘market the image of the company’.



Asked if Watford-based CMC was about to switch PR agencies, he said the

company was ‘just thinking about it’. He added that CMC’s current agency

was still on board.



Financial Dynamics’ Henry Gewanter, who is in charge of the CMC account

said: ‘I am aware that CMC is expanding and looking at new marketing

directives for which it will hire ad agencies and other sorts of

consultancies. But if they are looking for someone to take over the PR

account I would be horrified.’



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in