Mortgage-lender City Mortgage Corporation could be about to review its
PR account following bad publicity in the national press.
The company, which has been represented by Financial Dynamics since its
launch a year ago, is known to have approached at least one high profile
PR firm specialising in financial services.
Newly appointed executive co-ordinator at CMC, Malcolm Edis said he was
looking for PR representation to ‘market the image of the company’.
Asked if Watford-based CMC was about to switch PR agencies, he said the
company was ‘just thinking about it’. He added that CMC’s current agency
was still on board.
Financial Dynamics’ Henry Gewanter, who is in charge of the CMC account
said: ‘I am aware that CMC is expanding and looking at new marketing
directives for which it will hire ad agencies and other sorts of
consultancies. But if they are looking for someone to take over the PR
account I would be horrified.’