The Red Consultancy has been appointed to handle consumer public
relations for the launch of WBTV - the Warner Channel in the UK.
The agency is thought to have beaten off competition from four other
agencies to land the business in a final head-to-head pitch against Hill
It is believed the budget is worth around pounds 150,000, of which the
fee element is around pounds 120,000.
Red’s brief is to develop and carry out a consumer publicity campaign to
build brand awareness.
WBTV will launch in the UK as a 14-hour network in November and will be
included in BSkyB’s multichannel package.
Warner wants to position itself as a popular family entertainment
channel. Its output will include its famous Looney Tunes cartoons along
with a new generation of cartoon characters, including Steven
Spielberg’s award-winning animations. It will also feature comedy and
action adventure series such as Lois and Clark: The New Adventures of
Superman, China Beach and The Fresh Prince of Bel Air.
The launch in the UK is to be the springboard for other Warner-backed
channels in continental Europe, when digital broadcasting takes off in
the next 18 months.
The station airs between 6am and 8pm every day. It is currently up and
running in South America where it has 1.5 million subscribers.