DIARY: WBTV flies into the UK with Red Consultancy

The Red Consultancy has been appointed to handle consumer public relations for the launch of WBTV - the Warner Channel in the UK.

The Red Consultancy has been appointed to handle consumer public

relations for the launch of WBTV - the Warner Channel in the UK.



The agency is thought to have beaten off competition from four other

agencies to land the business in a final head-to-head pitch against Hill

and Knowlton.



It is believed the budget is worth around pounds 150,000, of which the

fee element is around pounds 120,000.



Red’s brief is to develop and carry out a consumer publicity campaign to

build brand awareness.



WBTV will launch in the UK as a 14-hour network in November and will be

included in BSkyB’s multichannel package.



Warner wants to position itself as a popular family entertainment

channel. Its output will include its famous Looney Tunes cartoons along

with a new generation of cartoon characters, including Steven

Spielberg’s award-winning animations. It will also feature comedy and

action adventure series such as Lois and Clark: The New Adventures of

Superman, China Beach and The Fresh Prince of Bel Air.



The launch in the UK is to be the springboard for other Warner-backed

channels in continental Europe, when digital broadcasting takes off in

the next 18 months.



The station airs between 6am and 8pm every day. It is currently up and

running in South America where it has 1.5 million subscribers.



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