Datalogic, manufacturer of barcode scanning systems, has hired the
Italian office of Fleishman-Hillard to co-ordinate a pan-European image
campaign worth about pounds 50,000 in fees. ’We have to reposition the
company with trade and business partners, and establish better relations
with the press,’ said Fleishman-Hillard managing director in Italy
Patrizia Antonicelli. The account win comes shortly after the agency
scooped up investment bank BZW as a retained client in Italy.