Hi-tech agency Text 100 Ireland has picked up a potential pounds
100,000 in fees from software company Piercom for a pan-European PR and
Over the next year the agency will work with specialist media, IT
consultants and Piercom’s marketing agents to promote a programme which
rids computer systems of the Millennium bug.
Initially the agency will target audiences in Ireland and the UK, but
there are plans to extend the campaign out into France, Germany and
’The core of the campaign will be press relations with the computing
media,’ said general manager Carlo Crighton. The agency beat eight
competitors to win the contract.
Recent wins for Text 100 Ireland include Webfactory, a Dublin based
Internet agency, and an account with Philips for its Business
Electronics and Sound and Visions Group.