Razor brand Gillette SensorExcel has scored a first with a gatefold
advertorial on the front cover of the July issue of Options magazine.
The split cover opens to reveal a full length shot of the cover model.
IPC claims this is the first time an advertorial has been featured on a
front cover using a cover model. The advertorial is part of a new
campaign for SensorExcel, which will also use Mizz and 19 magazines,
through Lynne Franks PR and media agency New PHD.