The Red Consultancy is launching a PR campaign to support express
carrier DHL’s pounds 1 million sponsorship campaign with Virgin Radio.
DHL is delivering Virgin’s Russ’n’Jono Breakfast Experience to ten
countries in ten days in the Red Planet Tour 97, starting in Amsterdam
and ending in New York. The PR campaign will target the consumer, trade
and hi-tech press with ’surprise stories’ and on-air competitions during