Computer giant NCR has hired Fishburn Hedges to handle a
repositioning campaign worth approximately pounds 200,000 in fees.
FH was appointed last Friday after a six-way competitive pitch held on
Hunt Thompson, the hi-tech agency bought by Citigate (see page 2), will
work as part of the Fishburn Hedges team, implementing the strands of
the communications programme aimed at IT audiences.
The five other agencies on NCR’s shortlist were Banner PR,
Burson-Marsteller, Edelman, Manning Selvage and Lee and Shandwick.
’We’ve bought into Fishburn Hedges’ approach of working closely with
Hunt Thompson,’ said NCR director of marketing communications and media
relations Virginia Cartwright, who managed the review.
’When they came in to pitch one of the things that hit us was how well
they worked as a team. We feel we’ve got the best of both worlds - a
corporate agency working with a specialist IT arm.’
NCR, a provider of IT solutions for the retail, financial and
communications industries, wants to increase its profile in corporate
Fishburn Hedges’ brief runs from corporate, business-to-business and IT
PR to public affairs, IR, sponsorship and internal communications.
Vockrodt Projects, which has handled NCR’s media relations for the past
four years, chose not to pitch after discussions with Cartwright.