White goods company AEG has booked Marbles to promote its link with
celebrity chef Raymond Blanc.
The agency was hired to handle AEG’s consumer and trade PR after
pitching against New Media Group and incumbent KVO Associates. Marbles
will target females in the 35- to 50-year-old age group to raise the
The pounds 100,000 budget campaign includes promoting AEG’s relationship
with Raymond Blanc.
’It’s not just an endorsement agreement - he’s working with us on the
products,’ said Lynn Hillman, head of marketing at AEG.
AEG is also supporting Blanc’s plans for a cookery school based at his
Oxfordshire restuarant, Le Manoir aux Quat’Saisons. The domestic style
kitchen will be stocked with AEG products.
Marbles’ first task will be to support the launch of a new range of
laundry appliances, to trade over the next two weeks and to consumers in
’It’s a key win for us because we are keen to build the non hi-tech side
of the business,’ said Sue Beard, joint managing director of Marbles.