US software company Lotus Development Corporation has hired
consumer shop Lynne Franks PR to work alongside its re-appointed hi-tech
agency Noiseworks after an extensive communications review.
Lotus had intended to appoint only one agency but it was approached by
Lynne Franks after news of the review broke in PR Week (14 March).
The software company, which was acquired by IBM for pounds 2 billion in
1995, had already shortlisted four agencies but one dropped out shortly
before the pitches took place. Lynne Franks was invited to step in with
proposals for publicising Lotus’ Internet activities at only a few days’
’Lynne Franks had come up with a clear piece of thinking that showed
that the Internet was not just a technology but a medium,’ said Michael
Chapman-Pincher, head of communications at the Lotus user group INI, who
handled the review.
The unforeseen participation of Lynne Franks led to a rethink by Lotus,
which has significantly upped its budget to accommodate a second
Lynne Franks is believed to be in line for fees of pounds 150,000.
’We will be very brand-focused so we needed a decent resource to do
that,’ said Lynne Franks deputy managing director Julian Henry.
Noiseworks stands to gain about pounds 100,000 in fees from its on-going
work with Lotus.