Private medical insurance organisation BUPA has hired former
British Airways head of corporate communications Peter Jones to the
newly created position of director of corporate communications.
Jones, who takes up the post in July, will get a seat on BUPA’s UK
operations board but not a place on the company’s main board, which sets
domestic and international strategy.
He will be responsible for external and internal communications in the
UK and his arrival will occasion a departmental restructure at BUPA.
The three-strong internal communications department under Sally
Gardiner, which was previously attached to human resources will now
report to Jones.
Head of PR David Bryant and his team of nine, currently answerable to
marketing director Bruce Tranter, will also report to Jones.
BUPA employs Charles Barker as its external consultancy. It is not yet
clear whether Jones’ arrival will lead to a review of its position.
Bryant said that ’competition within the industry’ and the need to
communicate the ’natural role of the private sector’ in healthcare were
reasons for the creation of the more senior post.
Jones resigned his post at BA earlier this year and is understood to
have been weighing up several in-house offers.
Last year he was given the role of acting director of public affairs at
BA but was unsuccessful in his attempt to secure the job full-time.
The role went instead to Kevin Murray, formerly AEA Technology director
of corporate affairs.