The IPR’s recent Football Phenomenon evening, organised to discuss
the role of PR in the big-money world of football, drew a record
audience of 230 people to listen to soccer legend Gary Lineker, and
almost as famous Paul Barber of Inchcape and Jo Gibbons, press officer
at the Football Association.
Chairman for the night Barber tells me that the evening went well apart
from Lineker describing PR as a ’nice easy job’. In true Mottie style
Barber retorts: ’Although Gary’s never had any previous disciplinary
problems I was tempted to reach for my yellow card.’
Barber resisted the temptation and the panel continued to debate issues
such as England’s 2006 World Cup bid.
Word has reached me that one young PR person scored that night. Natasha
Urberbacher, one of the four candidates for the Inchcape China PR
officer post (PR Week, 13 February), was in the audience and introduced
herself to the person sitting next to her who just happened to be Steve
Clark, corporate affairs director of Inchcape Pacific.
Urberbacher was due to be interviewed by Clark for the vacancy the next
day. Oddly enough she got the job.