Diary: Hedges signs up for a hard day’s night on the Beatle drive

I was shocked and surprised to hear that the conscientious Neil Hedges, CEO of Fishburn Hedges, haas been indulging in a secret passion during working hours.

I was shocked and surprised to hear that the conscientious Neil

Hedges, CEO of Fishburn Hedges, haas been indulging in a secret passion

during working hours.



Recently Hedges travelled up to Liverpool to visit his client the Mersey

Partnership, which has the job of marketing Merseyside to business

people.



After the client meeting Hedges, wearing his best suit, decided to take

in the sights. As a huge Beatles fan he opted to queue up with the

American and Japanese tourists for the City’s Magical Mystery Tour of

famous Beatles’ sites.



However, the tour guide, assuming that Hedges was a businessman on the

skive, warned him that a BBC camera crew would be filming the tour for

its BBC Breakfast programme and suggested that he duck out of sight to

avoid being rumbled by his boss.



This was clearly not a problem for Hedges, but still caused a stir when

the programme went out last week. One FH source tells me that this

wasn’t a typical day in the life for Hedges: ’The idea of Neil skiving

is hilarious because he goes out of his way to set a good example.’



Hedges himself tried valiantly to convince me that there was a client

angle to his jaunt. ’Business people don’t just move to an area because

of the investment side but because of quality of life,’ he says.



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