I was shocked and surprised to hear that the conscientious Neil
Hedges, CEO of Fishburn Hedges, haas been indulging in a secret passion
during working hours.
Recently Hedges travelled up to Liverpool to visit his client the Mersey
Partnership, which has the job of marketing Merseyside to business
After the client meeting Hedges, wearing his best suit, decided to take
in the sights. As a huge Beatles fan he opted to queue up with the
American and Japanese tourists for the City’s Magical Mystery Tour of
famous Beatles’ sites.
However, the tour guide, assuming that Hedges was a businessman on the
skive, warned him that a BBC camera crew would be filming the tour for
its BBC Breakfast programme and suggested that he duck out of sight to
avoid being rumbled by his boss.
This was clearly not a problem for Hedges, but still caused a stir when
the programme went out last week. One FH source tells me that this
wasn’t a typical day in the life for Hedges: ’The idea of Neil skiving
is hilarious because he goes out of his way to set a good example.’
Hedges himself tried valiantly to convince me that there was a client
angle to his jaunt. ’Business people don’t just move to an area because
of the investment side but because of quality of life,’ he says.