BORDER LINES: MILAN - Business Press clicks with Kodak

Kodak Professional, the Kodak division dedicated to professional photography, has hired IT specialist Business Press to handle its PR account, with a particular focus on Kodak’s new professional digital cameras. Avantage (a sister division to Business Press) which specialises in marketing communications, has been hired to handle the implementation of Kodak’s marketing strategy.

Kodak Professional, the Kodak division dedicated to professional

photography, has hired IT specialist Business Press to handle its PR

account, with a particular focus on Kodak’s new professional digital

cameras. Avantage (a sister division to Business Press) which

specialises in marketing communications, has been hired to handle the

implementation of Kodak’s marketing strategy.



According to the agency’s managing director Diego Biasi, Kodak is the

first client to appoint the two divisions of Business Press

simultaneously.



The appointment follows a competitive three-way pitch. Kodak

Professional is the second largest division within Eastman Kodak

Company.



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