BORDER LINES: FRANKFURT - Hertz switches agencies

Car rental firm Hertz Europe has appointed German agency Contact and Creation to handle its PR. It previously used Edelman in Germany but has switched following Edelman’s appointment by rival firm Avis in the US.

Car rental firm Hertz Europe has appointed German agency Contact

and Creation to handle its PR. It previously used Edelman in Germany but

has switched following Edelman’s appointment by rival firm Avis in the

US.



Gareth Wynn, public affairs manager of Hertz Europe, said: ’We want to

raise our PR activity to build as high a profile as possible. In Germany

we are a major player but not a market leader. C&C will focus on helping

us back to being the leader in Germany.’



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