FRANKFURT: Trimedia Deutschland, the number four German agency in
the PR Week league tables, has re-established its links with its former
parent company in Switzerland. Since 1992 Trimedia Deutschland chief
executive Bodo Bimboese has been the majority shareholder with a 75 per
cent stake in the German agency. The Swiss company, Trimedia
International, has now increased its 25 per cent share to 90 per cent to
hold the majority of the capital and voting rights.
Bimboese has joined the Trimedia International supervisory board, with
responsibility for international development. Bodo Kirf, a director at
the German agency, takes on the role of chief executive from
Trimedia International has purchased the shares as part of a plan to
build its European presence, first in Germany and Switzerland and then
in France and Austria.