INTERNATIONAL: Geelmuyden Kiese lures B-M’s Holmgren as MD

STOCKHOLM: Per Erik Holmgren has left Burson-Marsteller after five months to become managing director of the Swedish office of top five Scandinavian PR firm Geelmuyden Kiese.

STOCKHOLM: Per Erik Holmgren has left Burson-Marsteller after five

months to become managing director of the Swedish office of top five

Scandinavian PR firm Geelmuyden Kiese.



The Swedish office of the GK group, which is headquartered in Norway and

has a total of four offices, has encountered a series of problems since

its establishment at the beginning of 1997. The agency lost its

chairman, Bengt Westerberg, its managing director and Holmgren’s

predecessor Helena Tovos Persson, as well as three consultants at the

end of last year.



Another consultant, Lisa Wallmark, left last week to join management and

communication consultancy Conrade Zhvid as a consultant. Disagreements

over how to run the agency and a lack of new business have been cited as

reasons for the departures.



Holmgren was MD of Reader’s Digest Association in Scandinavia for over

eight years before joining B-M last summer. He will oversee a team of 14

at Geelmuyden Kiese, which has a turnover of pounds 600,000 in

Sweden.



Elisabeth Hultquist, a director from B-M’s Stockholm office, will

replace Holmgren.



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