STOCKHOLM: Per Erik Holmgren has left Burson-Marsteller after five
months to become managing director of the Swedish office of top five
Scandinavian PR firm Geelmuyden Kiese.
The Swedish office of the GK group, which is headquartered in Norway and
has a total of four offices, has encountered a series of problems since
its establishment at the beginning of 1997. The agency lost its
chairman, Bengt Westerberg, its managing director and Holmgren’s
predecessor Helena Tovos Persson, as well as three consultants at the
end of last year.
Another consultant, Lisa Wallmark, left last week to join management and
communication consultancy Conrade Zhvid as a consultant. Disagreements
over how to run the agency and a lack of new business have been cited as
reasons for the departures.
Holmgren was MD of Reader’s Digest Association in Scandinavia for over
eight years before joining B-M last summer. He will oversee a team of 14
at Geelmuyden Kiese, which has a turnover of pounds 600,000 in
Elisabeth Hultquist, a director from B-M’s Stockholm office, will