PARIS: Business travel agency Carlson Wagonlit Travel has retained
Grayling a pounds 300,000 corporate and internal communications
Grayling will work across the US, Europe and Asia, co-ordinating the
account from its Paris office. The account carries fees of pounds
300,000 over the first eight months. Grayling target companies with
international travel budgets and will be aimed at chief executives and
finance directors as well as corporate travel managers.
Grayling is Carlson Wagonlit’s first international PR agency. The
company has ended its contracts with Affinity Consulting in the UK and
Eloges in France. It did not have a US agency.
Grayling will undertake a brand building campaignto plan and implement
media relations, as well as organising conferences and exhibitions,
producing an internal newsletter and an internet site.
Carlson Wagonlit manages travel accounts for businesses whose staff
travel internationally. Its clients include IBM, Seagram Distillers and
oil firm BP. Its headquarters are in Florida in the US, and it is
co-owned by the Paris-based hotels and catering company Accor Group,
whose portfolio includes Novotel and Ibis, and Carlson Companies, which
owns the TGI Friday restaurant chain. The travel agency was created in
January last year from a merger of companies belonging to its parent
Carlson Wagonlit had pounds 6 billion in sales in 1998. It has an
in-house communications team of 15 headed by worldwide corporate
communications and public relations vice-president Christian Mure, who
is based in Florida.
The company also has in-house staff in London, Paris, Zurich and
’From now on we hope to benefit from stronger and, above all, more
coherent communications across all our markets,’ said Mure.