INTERNATIONAL: Carlson Wagonlit offers its PR ticket to Grayling

PARIS: Business travel agency Carlson Wagonlit Travel has retained Grayling a pounds 300,000 corporate and internal communications account.

PARIS: Business travel agency Carlson Wagonlit Travel has retained

Grayling a pounds 300,000 corporate and internal communications

account.



Grayling will work across the US, Europe and Asia, co-ordinating the

account from its Paris office. The account carries fees of pounds

300,000 over the first eight months. Grayling target companies with

international travel budgets and will be aimed at chief executives and

finance directors as well as corporate travel managers.



Grayling is Carlson Wagonlit’s first international PR agency. The

company has ended its contracts with Affinity Consulting in the UK and

Eloges in France. It did not have a US agency.



Grayling will undertake a brand building campaignto plan and implement

media relations, as well as organising conferences and exhibitions,

producing an internal newsletter and an internet site.



Carlson Wagonlit manages travel accounts for businesses whose staff

travel internationally. Its clients include IBM, Seagram Distillers and

oil firm BP. Its headquarters are in Florida in the US, and it is

co-owned by the Paris-based hotels and catering company Accor Group,

whose portfolio includes Novotel and Ibis, and Carlson Companies, which

owns the TGI Friday restaurant chain. The travel agency was created in

January last year from a merger of companies belonging to its parent

groups.



Carlson Wagonlit had pounds 6 billion in sales in 1998. It has an

in-house communications team of 15 headed by worldwide corporate

communications and public relations vice-president Christian Mure, who

is based in Florida.



The company also has in-house staff in London, Paris, Zurich and

Singapore.



’From now on we hope to benefit from stronger and, above all, more

coherent communications across all our markets,’ said Mure.



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