Kodak’s amateur camera and film division has brought together the
PR for its products and services into one account for the first time and
appointed Republic to handle the new brief.
Product PR was previously handled by Hill and Knowlton and developing
and processing service promotion by Jane Howard PR. Republic were chosen
following a three-way competitive pitch. The agency will focus on
supporting the Kodak Advantix Cameras, the Fun Gold Single-Use Cameras
and Gold Film.
One of Republic’s first tasks will be to support the launch of a new
Kodak product in the summer.
’The products are aimed at a broad consumer audience - ’snap-shooters’
who are not committed photographers, but enjoy photography,’ said
Republic director Jane Howard.
Republic has been briefed to target print and broadcast media for
editorial and promotional coverage. Kodak is keen to encourage consumers
to buy its products as gifts. Kodak uses Hill and Knowlton sister
company J Walter Thompson for advertising its film products, and fellow
WPP agency Ogilvy and Mather for Advantix and single-use cameras.
Republic was formed in 1997 by Howard and Deborah Lewis, former group
managing director and board director respectively, for Leedex PR. It has
no connection with Jane Howard PR, the agency run by Howard’s namesake.