Kodak calls on Republic to focus on consumers

Kodak’s amateur camera and film division has brought together the PR for its products and services into one account for the first time and appointed Republic to handle the new brief.

Kodak’s amateur camera and film division has brought together the

PR for its products and services into one account for the first time and

appointed Republic to handle the new brief.



Product PR was previously handled by Hill and Knowlton and developing

and processing service promotion by Jane Howard PR. Republic were chosen

following a three-way competitive pitch. The agency will focus on

supporting the Kodak Advantix Cameras, the Fun Gold Single-Use Cameras

and Gold Film.



One of Republic’s first tasks will be to support the launch of a new

Kodak product in the summer.



’The products are aimed at a broad consumer audience - ’snap-shooters’

who are not committed photographers, but enjoy photography,’ said

Republic director Jane Howard.



Republic has been briefed to target print and broadcast media for

editorial and promotional coverage. Kodak is keen to encourage consumers

to buy its products as gifts. Kodak uses Hill and Knowlton sister

company J Walter Thompson for advertising its film products, and fellow

WPP agency Ogilvy and Mather for Advantix and single-use cameras.



Republic was formed in 1997 by Howard and Deborah Lewis, former group

managing director and board director respectively, for Leedex PR. It has

no connection with Jane Howard PR, the agency run by Howard’s namesake.



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