Debenhams, the high-street retailer which demerged from the Burton
Group in January, has dropped fashion PR agency Phyllis Walters Public
Relations after a relationship spanning ten years.
According to a Debenhams spokesman the split was ’entirely
Debenhams is believed to be in the process of seeing a number of other
agencies for the account which carries fees of around pounds 150,000.
Agencies in the frame are thought to include Jackie Cooper Public
Relations and Halpern Associates.
The remit for the appointed agency is understood to involve a focus on
particular products that Debenhams has not been associated with in the
past, as well as raising general awareness of all Debenhams fashions and
The retailer is boosting its in-house team with Joanna Laine-Jones who
will join in March in the new position of corporate communications
She will report to its director of corporate communications Alex
Laine-Jones is currently working at Brunswick on Argos’ defence against
a hostile bid by GUS.
Mackey was appointed as director of corporate communications at
Debenhams last December ahead of the demerger. The arrival of
Laine-Jones will bring the in-house team to a total of 12, spanning
corporate and product PR.
Debenhams’ retained financial and corporate agency is the Maitland
Since its demerger Debenhams has performed solidly, rather than
It was valued at pounds 1.4 billion after its first day on the stock
However, it is hoped that the opening of ten new stores over four years
will speed growth.