Debenhams shops for a new PR agency

Debenhams, the high-street retailer which demerged from the Burton Group in January, has dropped fashion PR agency Phyllis Walters Public Relations after a relationship spanning ten years.

Debenhams, the high-street retailer which demerged from the Burton

Group in January, has dropped fashion PR agency Phyllis Walters Public

Relations after a relationship spanning ten years.



According to a Debenhams spokesman the split was ’entirely

amicable’.



Debenhams is believed to be in the process of seeing a number of other

agencies for the account which carries fees of around pounds 150,000.

Agencies in the frame are thought to include Jackie Cooper Public

Relations and Halpern Associates.



The remit for the appointed agency is understood to involve a focus on

particular products that Debenhams has not been associated with in the

past, as well as raising general awareness of all Debenhams fashions and

accessories.



The retailer is boosting its in-house team with Joanna Laine-Jones who

will join in March in the new position of corporate communications

manager.



She will report to its director of corporate communications Alex

Mackey.



Laine-Jones is currently working at Brunswick on Argos’ defence against

a hostile bid by GUS.



Mackey was appointed as director of corporate communications at

Debenhams last December ahead of the demerger. The arrival of

Laine-Jones will bring the in-house team to a total of 12, spanning

corporate and product PR.



Debenhams’ retained financial and corporate agency is the Maitland

Consultancy.



Since its demerger Debenhams has performed solidly, rather than

spectacularly.



It was valued at pounds 1.4 billion after its first day on the stock

exchange.



However, it is hoped that the opening of ten new stores over four years

will speed growth.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in