The Foreign and Commonwealth Office has appointed Manning Selvage
and Lee to support its pounds 1 million campaign aimed at discouraging
football fans without tickets from travelling to France for the World
Cup this summer.
MS&L pitched alongside advertising agency DMB&B to win the campaign.
It is designed to help prevent trouble by making sure fans with tickets
are properly prepared for their trip.
A spokesman for the Foreign Office said there were two main thrusts to
the campaign. Firstly to try to reduce the number of people travelling
without tickets to matches expecting to gain entry. Secondly to ensure
British travellers are aware of the services the British consulate can
and cannot provide.
’The campaign will run on TV and radio and is expected to launch around
24 March,’ said the spokesman. ’In no way is it aimed at discouraging
people from going to France, but at helping fans to enjoy the football
festival,’ he added.
The Football Association is also running a campaign designed to
discourage fans without tickets from travelling. Last week Home
Secretary Jack Straw re-launched the National Criminal Intelligence
Service’s Hooligan Hotline in a bid to keep trouble at the World Cup to
a minimum. The hotline is open 24 hours a day and allows the public to
provide information on any planned activity which might disrupt the