MS&L is named for World Cup campaign team

The Foreign and Commonwealth Office has appointed Manning Selvage and Lee to support its pounds 1 million campaign aimed at discouraging football fans without tickets from travelling to France for the World Cup this summer.

The Foreign and Commonwealth Office has appointed Manning Selvage

and Lee to support its pounds 1 million campaign aimed at discouraging

football fans without tickets from travelling to France for the World

Cup this summer.



MS&L pitched alongside advertising agency DMB&B to win the campaign.



It is designed to help prevent trouble by making sure fans with tickets

are properly prepared for their trip.



A spokesman for the Foreign Office said there were two main thrusts to

the campaign. Firstly to try to reduce the number of people travelling

without tickets to matches expecting to gain entry. Secondly to ensure

British travellers are aware of the services the British consulate can

and cannot provide.



’The campaign will run on TV and radio and is expected to launch around

24 March,’ said the spokesman. ’In no way is it aimed at discouraging

people from going to France, but at helping fans to enjoy the football

festival,’ he added.



The Football Association is also running a campaign designed to

discourage fans without tickets from travelling. Last week Home

Secretary Jack Straw re-launched the National Criminal Intelligence

Service’s Hooligan Hotline in a bid to keep trouble at the World Cup to

a minimum. The hotline is open 24 hours a day and allows the public to

provide information on any planned activity which might disrupt the

tournament.



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