A Plus staff faced a Monday morning nightmare last week when they
arrived at their Slough office to find the roof gone and the floor
The air conditioning unit had fallen through the roof, producing a
meltdown of computer systems.
However, the Dunkirk spirit prevailed as staff decamped to work from
home. Laptops and mobile lines meant work could go on almost as
The hi-tech agency’s new media team of seven, led by Andrew Smith, coped
particularly well while the office dried out. Smith says: ’It proved a
useful exercise, we showed that the virtual office can work. Obviously
we’ve set a precedent.’
Smith is right to think this. One A Plus director tells me that a move
to a series of ’virtual offices, that is account executives’ living
rooms, could save the agency some serious money.