What The Papers Say: Whitbread’s call for last orders wins approval

Speculation surrounding the withdrawal of Whitbread from its historical brewing roots made a muted entry into the media spotlight. Coverage highlighted Whitbread’s plans to concentrate on its restaurants and leisure businesses rather than continue to milk a declining beer market - which has become overshadowed by its other divisions in recent years. The possibility of Whitbread’s departure came as little surprise, continuing a trend which began after the acquisition of Courage, sought by Whitbread, went to Scottish and Newcastle in 1995.

Speculation surrounding the withdrawal of Whitbread from its

historical brewing roots made a muted entry into the media spotlight.

Coverage highlighted Whitbread’s plans to concentrate on its restaurants

and leisure businesses rather than continue to milk a declining beer

market - which has become overshadowed by its other divisions in recent

years. The possibility of Whitbread’s departure came as little surprise,

continuing a trend which began after the acquisition of Courage, sought

by Whitbread, went to Scottish and Newcastle in 1995.



The news attracted only two headline mentions in the Daily Mail and the

Sunday Times. Otherwise brief references were made in items on other

aspects of Whitbread’s strategy, including the possible sale of its

off-licences and expansion of other areas such as pubs and restaurants.

Although Whitbread played down the rumours, the news was well received

in the City, with increased share prices indicating acceptance of the

strategy before any formal announcement.



Evaluation and analysis by CARMA International. Cuttings supplied by The

Broadcast Monitoring Company. ’What The Papers Say’ can be found at:

www.carma.com.



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