Software firm Lotus Developments has taken on hi-tech PR agency
Simpson Financial and Technology PR to improve its image to potential
Most of the major American software brands have a manufacturing presence
in Ireland and Lotus is keen to mark itself out as a challenging place
to work. Its competitors Intel, Hewlett Packard and IBM are all based in
Southern Ireland. ’They all spend a lot of money on recruitment so their
profile must be right,’ said agency MD Ronnie Simpson.