INTERNATIONAL: Interel merger alters the landscape of Belgium PR

Two generalist Belgian consultancies have merged to form the country’s second largest PR agency.

Two generalist Belgian consultancies have merged to form the

country’s second largest PR agency.



Interel, currently the third largest Belgian agency in PR Week’s 1997

European league table, and Ine Marien and Partners, the ninth largest

firm, will form a new group, Interel Marien. The group, which launches

officially in January 1998, will have a fee income of over pounds 2

million, according to last year’s figures, and employ 53 people. Interel

Marien is second in fee income to Burson-Marsteller Brussels .



’The company wants to specialise in the co-ordination and implementation

of pan-European PR campaigns from Brussels, mainly through collaboration

agreements with foreign PR consultancies,’ said managing partner

Jean-Leopold Schuybroek.



Interel was created in 1983 and has subsidiaries in France, Czech

Republic, Slovakia, and Interel Washington DC in the US. It handles

pan-European accounts for healthcare company Baxter, bio-technology firm

Monsanto, and telephone operator Ameritech.



Ine Marien will join Schuybroek as a managing partner of the new agency.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in