Text 100 has opened an office in Edinburgh to service technology
clients in Scotland and northern England. It is Text’s first UK office
outside London.
The move has been driven by Text’s biggest client, Microsoft, which has
a sales, marketing and distribution office in Edinburgh.
The office was also opened in response to the growing technology market
in Scotland and interest in the Scottish media toward technology issues,
as well as the need to build a stronger presence north of the border
ahead of Scottish devolution.
Text account manager Sheila Kennedy will become general manager of the
Scottish office. The office will provide media relations and public
affairs services.
Katie Kemp, Text 100’s managing director, said: ’We ultimately plan to
expand into other regions. An opportunity has been presented to us
through Microsoft but a market like Scotland is good and we’ll be in
profit within a year.’
Microsoft has handled PR activity in-house since its Scottish office
opened in 1994.
Scotland is seen as a growing market for technology companies, with
firms opening local offices in the Strathclyde area, dubbed ’Silicon
Glen’.
Text hopes to win other Scottish business from local firms and companies
expanding into Scotland.
The agency has a network of 15 offices worldwide and a turnover of
pounds 11 million. Other major clients include BT Global Satellite
Services, Gateway 2000, Orange and Xerox.
