MSF recruits LSA to undertake full audit of comms

Britain’s largest trade union for managers and professionals, the Manufacturing Science and Finance Union (MSF) has asked corporate and political agency LSA to handle a review of its communications activities.

Britain’s largest trade union for managers and professionals, the

Manufacturing Science and Finance Union (MSF) has asked corporate and

political agency LSA to handle a review of its communications

activities.



The agency will be working with its former political director Miles

Webber, who left to take up a post as head of campaigns and

communications at the MSF two months ago (PR Week, 24 October).



LSA’s brief is to carry out an audit of both internal and external

communications for the MSF, which has 460,000 members.



’We must establish how best to take MSF’s communications forward and

this requires expert analysis and assessment and realistic, workable

recommendations,’ said Webber.



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