MacLaurin picks up the launch of Sunday Business

MacLaurin Communications has been hired to handle the launch of the revamped Sunday Business newspaper, which is due to reappear on newsstands in the New Year.

MacLaurin Communications has been hired to handle the launch of the

revamped Sunday Business newspaper, which is due to reappear on

newsstands in the New Year.



The paper - which originally launched in April 1996 - was bought out of

receivership in August this year by European Press Holdings, which also

owns the European.



MacLaurin will launch a heavy-duty media relations and promotional

campaign to raise awareness of the title with its target AB audience,

specifically the financial community. Brian MacLaurin, managing director

of MacLaurin Communications, said it was ’not a relaunch, but the launch

of a brand new product.’



The paper, which is being revived under editor-in-chief Andrew Neil and

new editor Jeff Randall, will be printed on pink paper with the aim of

setting it apart from the other Sunday papers.



MacLaurin was involved in the first launch of Sunday Business under

previous publisher Tom Rubython.



- MacLaurin has won the PR and media relations account from Camelot for

its National Lottery Instants TV game show, which is due to launch next

spring.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in