Chaloner creates internal roles at Abbey National

Abbey National is creating its first dedicated internal relations department and a community affairs programme, as a result of a restructuring by new director of corporate affairs Nick Chaloner.

Abbey National is creating its first dedicated internal relations

department and a community affairs programme, as a result of a

restructuring by new director of corporate affairs Nick Chaloner.



Hired in May from Hill and Knowlton Greece, Chaloner has also

established three new media relations teams.



These are: mortgages and banking, lifestyle savings, and charity and

corporate. Chaloner will add an internal relations team next year as the

group steps up its internal activity.



Abbey National will relaunch its in-house magazine as Abbey View, which

will be delivered quarterly to the home addresses of its 23,000

staff.



Staff will also be invited to Kilroy-style events where they can take

the floor and question top management.



From next year, Abbey will also trial a nationwide community affairs

programme for the first time. This will focus on local branches working

with schools on environmental projects.



Chaloner has brought in three extra media relations officers, bringing

the total to seven. His department comprises 80 people, most of whom are

customer relations staff.



He said: ’We have adopted a totally different approach to PR. We are

more proactive, our internal communications has been re-launched and we

are working more closely with the retail marketing team.’



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in