Burnip plans PR review at Netscape

Netscape Communications, the world’s largest supplier of internet browser software, has appointed a new marketing communications director, who has called a review of its UK PR account.

Netscape Communications, the world’s largest supplier of internet

browser software, has appointed a new marketing communications director,

who has called a review of its UK PR account.



Suzanne Burnip replaces Sam Settyas marketing communications director

and will preside over a review of its PR strategy. Setty has now left

Netscape. Burnip was previously marketing communications manager at

Actra.



A Plus, Bite Communications and Firefly have been asked to pitch for the

UK account, now held by Words Etc.



The review is the second this year at Netscape after Words Etc replaced

Marbles last April. Netscape is thought to be increasing its PR activity

and wants the appointed agency to emphasise the full range of its

internet services. It is best known for its Navigator browser product

but also sells intranet and electronic commerce solutions.



Netscape is currently battling with Microsoft for leadership of the

browser market. The rivalry has become increasingly bitter following

allegations from the US Justice Department that Microsoft threatened not

to install Windows 95 on machines using Netscape browser software.



Netscape’s share of the browser market has fallen from 80 per cent in

1995 to 62 per cent in 1996. Microsoft’s Internet Explorer now has a 34

per cent share. However, Netscape’s sales in 1996 exceeded pounds 200

million, an increase of 77 per cent on 1995.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in