Home is where Heart fm’s PR is

Midlands-based radio station 100.7 Heart fm has picked Harrison Cowley’s Birmingham office to raise its profile as part of its drive to boost its number of listeners.

Midlands-based radio station 100.7 Heart fm has picked Harrison

Cowley’s Birmingham office to raise its profile as part of its drive to

boost its number of listeners.



MacLaurin Communications, which continues to handle PR for Heart owner

Chrysalis and the London station, had previously handled the

account.



Miriam Nevill, marketing controller of the Heart stations, said that

moving the account to Birmingham was a reflection of the station’s

desire to have a strong Midlands profile.



’Harrison Cowley has established contacts within the local media and

business community, and can be more ’hands on’ than someone

geographically based in London,’ Nevill said.



The station is the biggest commercial radio station in the Midlands (in

terms of total listening time) with an audience of 564,000.



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