Busch shortlists seven for theme park account

Fleishman-Hillard UK is facing a review on its account with Busch Entertainment Corporation, a subsidiary of one of the agency’s founding clients in the US, brewing group Anheuser-Busch.

Fleishman-Hillard UK is facing a review on its account with Busch

Entertainment Corporation, a subsidiary of one of the agency’s founding

clients in the US, brewing group Anheuser-Busch.



Busch Entertainment Corporation owns nine US theme parks, including the

Sea World marine life park in Orlando.



Fred Jacobs, corporate director of PR for Busch, spent two weeks in the

UK last month and saw a shortlist of seven agencies, including

Fleishman-Hillard. He expects to make an appointment next week.



The account, worth around pounds 100,000, will focus on consumer and

travel trade promotion, particularly promoting Busch’s Florida

destinations.



’Florida is the UK’s number one long haul destination and we have one

million UK visitors to our parks each year,’ said Jacobs.



Fleishman-Hillard UK has worked for the theme parks since 1989. The

agency also handles Anheuser-Busch’s corporate account in the UK.



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