If second-guessing potential clients isn’t hard enough, last week
GCI’s Ian Rumsby had the novel experience of presenting his agency’s
credentials to a labrador-collie cross.
Rumsby encountered the hound - Hoz - after the two representatives of a
potential football club client turned out to be one man and his dog.
’We were expecting the chairman and perhaps someone like a commercial
’We’d prepared all the bits and pieces in the boardroom, the coffee and
biscuits were ready and then the chairman walked in with this shaggy
dog. It was certainly a surprise,’ he relates.
Account director Rumsby, and account manager sidekick Pete Mills,
plunged gamely on with the presentation, despite some rather off-putting
’When we got to objectives, his ears cocked up and at strategy he
started panting. But when we reached implementation he, er, started
cleaning himself. And it was certainly a he,’ he says.
None the worse for his ordeal, Rumsby says the meeting went very
’He licked my hand at one point, but he didn’t bite. In fact, he proved
quite a light diversion and was obviously very fond of chocolate chip
cookies. The dog that is, not the chairman.’
What a wag.