Profile: Emma Kane, Basham and Coyle Partnership - A stock rising fast in the City/Basham and Coyle’s new director has a bulging City contacts book

Emma Kane has missed a trick. The 30-year-old, who has just been hired as a board director at the Basham and Coyle Partnership, failed to milk any coverage out of her last pregnancy, which resulted in a son 20 weeks ago.

Emma Kane has missed a trick. The 30-year-old, who has just been

hired as a board director at the Basham and Coyle Partnership, failed to

milk any coverage out of her last pregnancy, which resulted in a son 20

weeks ago.



This is not as ridiculous as it sounds. After all, Kane is the woman who

managed to get the makeover of her garden into the Daily Mail and the

unscheduled unwrapping of a wraparound skirt into the Daily Telegraph.

’I really should have written something about the difficulties of being

pregnant and trying to look smart,’ she muses over tea at the Savoy.



Brian Basham and John Coyle set up their new financial PR business in

April and Kane is their first senior hiring. ’Emma is amazingly well

connected and knows more about the market, looking after small and

medium-sized companies and the people that invest in them than anyone

else,’ enthuses Coyle.



Kane’s City connections spring from her experience with ProShare,

formerly known as the Wider Share Ownership Movement, and as head of

investor services at ShareLink.



She began her career in PR ’by complete accident’ in 1988. Much to her

family’s horror, Kane had elected to take a diploma in jazz and was

determined to be a full time saxophonist when she moved to London from

Chichester. However, she soon found that she could not support an

enjoyable London lifestyle and joined Dewe Rogerson.



After six months on the advertising side of the agency, Kane switched to

capital markets. ’It was a fantastically exciting time,’ she says.



’And it was the chance to get involved in all sorts of things - from

international share offers to the ratification of the Maastricht Treaty

in Greece.’



After four years with the agency, Roddy Dewe introduced her to Sir Peter

Thompson, president of ProShare and chairman of NFC, the privatised

freight and transport company, and most of the great and good of the

Square Mile through the WSOM. ’The City was going through an amazing

period of transformation and it was the opportunity to work with some of

the biggest names around,’ she says. Those included Troubleshooter Sir

John Harvey-Jones, ProShare chairman Sir Geoffrey Maddrell, and

Stanislas Yassukovich, chairman of EASDAQ, the pan-European stock

exchange.



Kane helped to launch the scheme, which was designed to promote greater

share ownership among individuals, and later became head of its

marketing and communications.



Two and a half weeks after she joined transaction-only stockbroker

ShareLink in 1995, Kane’s boss David Jones called her and said there was

something he needed to discuss. ’That set the alarm bells off straight

away,’ she recalls. The company was to be taken over by the world’s

largest discount broker Charles Schwab of the US and Kane embarked on

another steep learning curve.



If 1995 had started with a challenge, it ended with what many would

consider a trial. Kane took on the Stock Exchange over the troubled

launch of the company’s Internet share dealing service, which was

Europe’s first. The original launch was pulled at the eleventh hour

because of a legal battle over the provision of real time data. ’We had

hundreds of journalists converge on Tower Bridge and we had to cancel

the whole thing,’ she says.



For the next six weeks she worked 18 hours a day and she loved it. ’It

was hard work, but it was worth it. At the end of it there was a

product, it did launch and it did work.’



Now Kane has decided to return to her agency roots, a decision helped by

the ebullient personalities of Basham and Coyle (’there is never going

to be a dull moment with those two’ she observes) and the offer of an

equity stake. Kane will focus on new business and the very many names in

her bulging contacts book can expect a call anytime from 22 September.

Given her drive, they should probably expect it very early in the

morning.



HIGHLIGHTS

1988

Account director, Dewe Rogerson 1992 Head of marketing and

communications, ProShare

1995

Head of investor services, ShareLink

1997

Director, Basham and Coyle Partnership



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