PR EUROPE: LONDON - Harvard wins US software account

Harvard has won a pounds 100,000 contract to work on PR for US software firm Quarterdeck in the UK, Germany and France. The account was previously split across three agencies: Spec in the UK, Hartman & Lotz in Germany and Com’ Vitamine in France. Quarterdeck makes software which updates PCs without owners having to buy new models. Harvard group PR director Gareth Zundel said Quarterdeck wants to raise its profile among business managers concerned about IT expenditure.

Harvard has won a pounds 100,000 contract to work on PR for US

software firm Quarterdeck in the UK, Germany and France. The account was

previously split across three agencies: Spec in the UK, Hartman & Lotz

in Germany and Com’ Vitamine in France. Quarterdeck makes software which

updates PCs without owners having to buy new models. Harvard group PR

director Gareth Zundel said Quarterdeck wants to raise its profile among

business managers concerned about IT expenditure.



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